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Research April 3, 2026 8 min read

Mapping women entrepreneurs in their communities

In Uganda, women have entered the world of business from diverse backgrounds. Here is what the map looks like — and why it matters for policy.

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Grace Akello
Head of Advocacy & Research, CWEN

Over the past 18 months our research team has mapped over 1,400 women entrepreneurs across 12 districts in Uganda. This is the first snapshot of what we found — and why it changes how we think about designing programs.

Where the businesses actually are

The dominant narrative places women’s entrepreneurship in urban centres. Our data tells a more textured story. Roughly 58% of the businesses we mapped operate in peri-urban or rural settings, and these businesses tend to be older, more diversified, and more integrated into community life than their urban counterparts.

Sector distribution

Agro-processing, food service, and small-scale retail dominate — together accounting for about 63% of the businesses in our sample. But the most interesting growth is happening at the edges: beauty and personal care, digital services, and light manufacturing are each doubling year-on-year among women under 35.

“When we say “women entrepreneurs” we are often imagining a single archetype. The real map is far more diverse.”

The constraints that show up everywhere

Three constraints surfaced in every district: access to affordable finance, access to quality packaging, and access to reliable market information. They are all solvable — but they need coordinated responses, not one-off interventions.

Why this matters for policy

Policy designed for a single archetype under-serves the real population. The women running peri-urban dairy cooperatives need different support than the women running e-commerce businesses in Kampala — and both are important to get right.

What’s next

We’re publishing the full report in the second quarter, and we’ll be running working sessions with the Ministry of Gender and the Ministry of Trade to translate the findings into specific policy asks. If you’re researching in this space, get in touch.

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Written by

Grace Akello

Head of Advocacy & Research, CWEN

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